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Productize Yourself With A Unique Brand, Profitable Offer, and AI-Proof Content Strategy.

Start, grow, and reduce the time you spend on your one-person business (without sacrificing your authenticity).


Ready to enroll? Enroll Here.


Not ready to enroll? Enter your email below to get instant access to Digital Enterprise 101, a primer course for the future of work.

THE WORLD IS SHIFTING

Why Should I Care About Digital Enterprise?

The future of work is play.

Modern education is failing.

People are losing trust in the system.

The shift to online education has already begun.

From institution to individual. Centralized to decentralized.

Can you see it happening all around you?
 

  • YouTubers are providing free information that universities can't compete with.
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  • Instagram accounts that you love and learn from on a daily basis are growing massive followings (you probably know as much as them on the topic).
     

  • Twitter accounts that use nothing but writing to build massive leverage (they don't have to post shirtless pictures to build a following).
     

  • All other forms of media that are available to anyone that understands how to play the game.


I see this on Twitter almost every other day:

"I've learned more on Twitter in 6 months than I ever did completing my 4 year degree.

"I think it's safe to say that the future belongs to those that take advantage of this mental & financial wealth transfer.

That is to say — those who pursue their curiosity, learn to build, learn to sell, and learn to capture attention in the age of opportunity.

It sounds like a dream (and it is, all crazy ideas start as blasphemy), but the reality is that most people have not developed themselves to a point of realizing this potential future.

The people you follow on social media saw the opportunity.

They were some of the first 2nd tier thinkers of our age.

And after speaking, working, and consulting with many of them, I can tell you that they are not "special."

They are just good at the skills listed above.These skills can be trained. Fast.

So who is this for exactly?

Anybody that falls into one of these categories:
 

  • You don't understand the ins-and-outs of growing an audience, packaging up the information in your head, and selling it via the infinite scale of the internet.
     

  • You struggle to come up with "Damn, I wish I wrote that" level ideas on a consistent basis (that build authority and trust with the reader).
     

  • If you did start, you would have no idea how what the best route to take would be (and feel like you aren't experienced enough).
     

  • You've already started — but struggle to create your own niche, grow a loyal audience, or create original content (without templates).
     

  • You don't know how to merge what you love talking about with a profitable product or service (because everything else sounds scammy).
     

  • You don't have a system for turning ideas into content, subscribers, and sales that can be maintained with 1-hour a day. (Once systemized, you have free time to build more.)
     

  • You've gone through all of the free internet content on social media, branding, and online business but still can't seem to make things work.
     

  • You know there are a lot of social media growth, freelancing, content creation, and other paid courses but feel like they are all the same (and aren't sure which you can confidently invest your money in).
     

  • Lastly, you don't have the time to spend all day trying to grow on all social media platforms, send outreach messages, write newsletters, write blog posts, film videos, and still have the time to do anything else.
     

Did one of those hit a pain point? (That's what I'm trying to do here).

If it did, I will solve all of those problems for you in the next 90 days.

 

YOU ARE NOT SPECIAL

Anyone Can Build Leverage On The Internet

Especially right now, we are earlier than we think.

"There are almost 7B people on this planet. Someday, I hope, there will be almost 7B companies." — Naval

That quote has lived in my head rent-free for a while now.
I finally cracked it.

Everyone can have a business? WTF?!

Correct.

If everyone pursued their curiosity — their nature — we would all end up selling complimentary products, breaking off into tribes, and entertaining each other on the topics we are obsessed about.

We have and will continue to build solutions that allow us to live in accordance with our nature. That seems to be the next stage of human development.

Think about it...

How many people do you follow?

How many people does everyone else follow?

It's a similar amount of people.

Everyone follows others according to their interests.

Saturation doesn't exist for those that can develop the foundational skills and double down on their curiosities.

This is what "the creator economy" is. A self-sufficient Utopia that we are building out. This is obvious when you zoom out to see the big picture.

One other thing:
The short-form content boom of Twitter, TikTok, Shorts, and Reels mean that consumers are being exposed to more creators.

This means that consumers are following MORE creators, meaning there is room for more creators.

The problem: creators will rely on the platform to monetize (like the one that Instagram just put out to monetize based on views).

The ones with a streamlined content system that brings consumers deeper into long-form content will build the deepest connections and make the most money.

I have turned this into a plug-and-play replicable system.
"Don, what are you talking about and how does it relate to the course?"

Well, I built the course for this exact reason. To get people on the same page. To teach them the tools, strategies, and only-spoken-in-the-dms tactics that make this line of work available to anyone.

Digital Economics is an accelerated, systems-based learning experience.

The beautiful thing about non-institutional courses is that they are condensed information.

Humans can only process 126 bits of information per second.

What used to take 60 million bits of information now takes 1 million bits.

College courses have outdated, huge file sizes worth of information for your brain. It takes 4-12 years to get placed in the current job market.

Digital Economics is like a zip file that gets placed, and opened, in your mind — in ~60 days.

At a minimum, you will create a public portfolio and develop modern skills (that can get you a high-paying job without a degree.)

You can work freelance, at an agency, or anywhere that requires marketing, sales, design, or creative skill sets.

At a maximum, you build leverage for your future, create a systems-based project, and make more than enough money than you need to live a happy life.

I've reverse-engineered what needs to be learned for success in the digital economy.

I turned it into a replicable, plug-and-play process that does not limit individuality or creativity — it enhances it.

I'm Ready To Enroll

THE QUESTION OF THE CENTURY

What's In It For Me? Exactly What Will I Get?

Much more than boring ol' business.

​Here is exactly what you will receive in the 60 days we spend together:

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  • An established authoritative brand, a growing loyal following, an email list that you own, and the potential for paid gigs to come straight to you.

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  • A clear & original content strategy for the next 3 years that is based on your life's work (which you will gain clarity on).

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  • The ability to go from idea to execution in record time. This comes from rapid learning & productivity systems (plus free no-code tools).

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  • A streamlined system for creating credible content and how to repurpose it to go viral on all other social media platforms (you only have to write one full piece of content per week).

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  • A relationship with the leaders you look up to. We help you get your foot in the door even if you have 0 value to give up front. This is the key to fast audience building (not engagement or paid shares).

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  • Pursue your curiosities, passions, and obsessions while setting yourself up for profit (even if those don’t seem profitable).

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  • Reach new levels of consciousness, awareness, and understanding of the things you are obsessed about. You will notice your increase in cognitive & intellectual development.

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As simple as that. You will learn everything you need to start, grow, and productize yourself on the internet. You have everything you need. You just need a system to help put it out into the world.

Access To Solopreneur Sprints

Solopreneur Sprints are 2 week long cohorts for brand, content, product, and promotions. Rapid execution and live calls.

Real-World Learning & Application

You will have something to show for your work by applying in the real world. The actions you take directly impact the opportunities you will have.

Notion Creator Command Center

A hub to organize all of your business operations. These have my branding, content, product, marketing strategy, and launch protcols.

Discord Server For Growth & Support

Meet fellow classmates, build your business together, and ask questions to get support from the Digital Economics team.

THE CURRICULUM

How Will I learn Everything You Said Above?

What you will learn in ~60 Days.

Phase 0) Digital Economics 101

The Digital Economics 101 module will open 1 week prior to the cohort start date.

 

This is an onboarding module that will get you up to speed so we can get straight into the material. This will be required to finish before the start date.

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  • Gain a deep understanding of all of the pieces in the digital economy.

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  • Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.

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  • Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Create A Meaningful Niche

Every day I hear people going on and on about trying to find their niche.

 

I also hear people talking about how they don't know how to combine what they love talking about with what will sell.

 

You already have the answer. You just don't have the clarity.

  • Develop a long-term strategy to create your own niche — meaning you don't have to worry about your "competition" playing status games.

  • Discover your life's work, curiosities, and obsessions. I see too many people that are uncertain about this for years.

  • Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

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This is not luck or talent.

 

It's because I've developed a system for making articulation seamless though branding.

 

As soon as I perfected this system, my growth started skyrocketing.

 

My YouTube views tripled, I started receiving feedback like the above tweets, my newsletter got replies of praise, and I even shot up by 1,000 followers in a week on Instagram (below image).

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Phase 2) Content Strategy 

There is one thing that separates those who make it in the digital economy and those who don't.

 

It's the quality, articulation, and perceived originality of their content.

 

The content you post has to make sense to the people you attract.

 

Everyone has a different voice and tone that they resonate with. That they are congruent with and trust.

 

It has to change their thought patterns or behavior — that's what makes you memorable.

 

That's what separates you from the sea of people posting surface-level copy-cat style posts.

 

Example and putting my money where my mouth is:

  • Become an expert-level speaker or writer on the topics you care about.

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  • Never run out of content ideas for your posts or promotions (without using content templates — that's how you stay a commodity).

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  • Create posts, blogs, tweets, images, and videos that resonate with other's on a deep level. People will actually ask you how you got so good at what you do.

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  • Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, and have their ideas stick in the head of their audience.

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  • Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method... but it's for researching your mind to craft brilliant content and product ideas.

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Here's an example from Ross after I shared my Instagram strategy with him.

 

Please keep in mind that he had a foundation of quality content, consistency, and a previous Twitter audience. These are abnormal, but possible, results:

Phase 3) Crafting Your Offer

Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.

 

Considering 95% of the market are beginners... if you are good at something, you can help them get to your level (no matter how "basic" you think the information is).Do you not watch basic content all day anyway? People don't want new information, they want to be reminded of what works.

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  • Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it's perfect).

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  • Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).

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  • Know how to create your own customers from the audience you are building, instead of "finding" the right customer for your offer.

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  • Take the guesswork out of building coaching, consulting, or digital product offers.

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Phase 4) Marketing Strategy

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You aren't making money because you aren't promoting yourself or your offer.

 

That is literally the only way to make money. Have something desirable and consistently put it in front of peoples' faces.

 

In Phase 4, I will show you how to systemize, automate, and be consistent with simple promotions.

 

You will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).

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  • Learn to sell on social media, in your writing, and across different platforms.

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  • Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).

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  • Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

OUR GUARANTEE

Unfourtunately....There Is No Guarantee

Be sure you are making the right decision.
Let me explain.

If you are reading this, I am assuming you follow me on social media.

This isn’t an ad where you have zero trust built before buying a product.

With that, there are no refunds on this product. No exceptions.

Why?

1) Personal responsibility is a value of mine. Don’t make a purchase and back out because you don’t want to put in the work.

2) It’s a digital product. There isn’t a way to return the product. Meaning there has to be a consequence for those that are trying to freeload.

Lastly, guarantees are a marketing ploy. That's not to say they are bad. I've offered many guarantees in the past for the sake of confidence in purchasing a product.

But, the pattern was always the same. They didn't think it "was for them."

I'll leave it in your hands to create your own confidence in acting on the materials in this program.

If you don't want to productize yourself, don't buy the course.

I have full confidence that the material in this course is accurate to what is promised on this page.

These are the systems I've used to build a $1M one-person business by leaning into my interests.

When people implement these systems, I always get the same message, they can't stop telling me how many "epiphanies" they have after I share this with them.

Think twice before you buy if you are acting on impulse.
If you need some confidence, here are some experiences from previous clients and students:

ENROLL TODAY

Productize Yourself, Build Digital Leverage, & Do What You Love

Enroll Today For Proven Strategies For The Future Of Work

If you still have questions about what you will be receiving, let me clear it up for you.

You will receive branding, content, audience growth, marketing, product creation, and sales systems that will run the entirety of your business.

You will also receive the confidence, clarity, and a 3-year action plan for growing your business in the digital economy.

This does take time. But you will receive the success I had after 4 years in a fraction of that time.

So, what'll it be?

The traditional career path that costs your entire life savings and the possibility of getting a high-paying job?

Or the tools and education necessary to build your own security, get a job without a degree, and open yourself up to the infinite opportunity that colleges can't compete with?

Here are your 3 options:

GOT QUESTIONS?

We've Got Answers

Be sure you are making the right decision

What's the difference between Digital Enterprise and your other products?

Modern Economics Mastery is an education-based community for personalized help as you are growing. We have strategies that go out a few times a month, but they aren't systems to run your business.

Digital Enterprise is systems based with accompanying education on how to implement them.

These are the systems I use for my brand, content on all platforms, promotions that pull in consistent sales, and how I build my products / services from the ground up with a launch strategy. 2 Hour Writer is one module from Digital Economics, the content system with accompanying education.

If you want to start off with learning to write content with 2HW, there is an option in the course for $150 off Digital Economics when you are ready to upgrade.


Do I have to pay for software or anything else to make the most of the course?

Nope! The entire curriculum is based off of free tools. All of the systems for using those tools are inside the Notion Command Center you receive.

There will be recommendations for paid tools for when you are ready to invest back into your business. I would not worry about or overthink this.

Are there any prerequisites to taking this course?

This course is beginner-friendly, but I would be lying if I said that people that have already started don't have an advantage.

Those that already have a foundation will be able to implement these systems fast.

There is a slight learning curve for absolute beginners. It will take time to gain the awareness that others have gained over years of online business.

That is why we take a real-world project based learning approach. As a beginner, you will learn — fast — and be able to make progress faster than those without these systems.

I don't care about being a fancy internet entrepreneur... is this still for me?

Yes. Building a personal brand is like a public resume. The benefits go far beyond potential monetization.

Employers are actively looking for the skillset taught in this course. With a polished online presence, you will gain priority over the people that apply for a job without any projects built out. (And, it is just a great way to document your life, gain self-awareness, get better at high-value skills, and be able to transition your brand growth into personal growth.)

What exactly can I do with the skills taught in this course?
To name a few, you can freelance, coach, consult, or sell digital products relating to:

Web design, sales funnels, ghostwriting, marketing, email marketing, branding, audience building, and content creation.

If you have other skills or interests like health, fitness, self-improvement, mental performance, psychology, or anything else that helps people live better lives — you can use these skills to build a business around one of those.

In short, you can take my systems — make them your own after you get results practicing on your own business — and sell them to the audience you have built.

That is another bonus of a personal brand. You get to practice and document everything you do in a way that generates opportunities.(I have experience with all of these and can give you guidance for all of them — that's how I developed these systems. I freelanced and consulted with them.)



During the course, you will be building out a lead magnet and/or your first offer, a high-converting landing page, create an irresistible offer, and automate client acquisition and product sales.

I'm Ready To Enroll
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